Taking behaviour change further

We hope that following a behaviour change process, such as the one you have learnt about in this course, will enable you to obtain successful behaviour change outcomes. But it needn’t stop there. You can take your behaviour change success further through scaling, i.e. deliberate efforts to increase the reach and scale of successful innovations, to benefit more people. In this video, Alexander will discuss the concept of scaling, and the various ways in which scaling can be added as a tool to your behaviour change process.

This video is licensed under the CC BY-NC-SA license.