Case studies: Reducing homophobic language in the locker room

Behaviour change can take place in all contexts and environments that involve humans. In the case of the following video, behaviour change involved reducing the use of homophobic slurs in the sports locker room. The project had several strengths, including that a good understanding of the problem was informed by research evidence and industry statistics, and a good understanding of behaviour was informed by audience insights, rather than assumptions. Although the outcome of the project was not as hoped, key learnings and behavioural insights that we learn about in this course were obtained.
This video is licensed under the CC BY-NC-SA license.