Business Models of the Saemaul Movement

The Saemaul Movement focused on increasing the income of farmers, and therefore developed a variety of business models. In 1970, with the distribution of cement to all villages, village projects were implemented, for which the villagers provided their own labor free of charge. Many people also provided their most valued asset, which was land, free of charge. This model of the Saemaul Movement became widely known and set a trend where the government distributed the materials and the people provided their labor free of charge.

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